Katy Perry's Dark Horse is... quite the video. We're in
Egypt, Katy is on a gold throne with some dancers dressed as Egyptian Hieroglyphs
(having cat masks on). They dance in a jerky fashion, and then we're taken to
Katy's palace. It looks like the typical Egyptian palace, except everything is
red, blue, and pink. A guy dressed as what I would describe as an Egyptian pimp
steps forward, gives Katy a huge diamond, and she melts him into sand. Then she
is presented with a pyramid of Twinkies, and some Cheetos.
We see the same type of logic in the video for Turn Down for
What, by lil Jon and Snake. The video begins with a man in pajamas dancing, and
then he dances and breaks through the ceiling of the building he is on, and
startles the women in the apartment that he has just fallen into. She calls the
police, and we see the officer's face melt off. The women then dances too, and
they fall though the floor, get the people in that apartment to dance, and the
trend continues.
I am slowly losing faith in humanity. Once upon a time,
videos meant something, or at least the lyrics did. For example, the first
music video shown on MTV was Video Killed the Radio Star, by the Buggles.
Though this video doesn’t really back the meaning of the song (that new things
are putting traditional things out of style, making life hard for some people),
it still doesn’t involve vulgar dancing or simply inaccurate and stupid things
that are being shown to children as “hip”. Maybe I’m just old fashioned, but in
my opinion Dark Horse and Turn Down For What are complete wastes of natural resources.
That being said, just because a video doesn’t back the songs
meaning doesn’t mean it’s tasteless. For example, Michael Jackson’s Thriller.
The video goes with the song, and entertains quite well. Now on the other hand,
Smooth Criminal has good and modest dancing. Videos can be really great, if
they’re not vulgar and sexualized how today’s videos are. These videos, this
media, is what children are seeing and wanting to grow up to be. I wouldn’t want
my CAT dancing the way the man was in Turn Down For What, and this is what our
children are watching and impersonating. What kind of message does that convey?
This is what is happening to our media, and yet people still ask questions
about why teen pregnancy rates are going up.
Dark Horse:
https://www.youtube.com/watch?v=0KSOMA3QBU0
Turn Down For What
https://www.youtube.com/watch?v=HMUDVMiITOU
Video Killed the Radio Star
https://www.youtube.com/watch?v=Iwuy4hHO3YQ&feature=kp
Thriller
https://www.youtube.com/watch?v=sOnqjkJTMaA
Smooth Criminal
https://www.youtube.com/watch?v=h_D3VFfhvs4
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